Francesco Vezzoli is the one who ideated a presidential campaign where, instead of Hillary Clinton, he put Sharon Stone. Instead of Barack Obama he picured Bernard-Henri Lévi. Now, for his latest projecthe asked Roman Polanski to direct a commercial ( with cui Michelle Williams and Natalie Portman) for a fragrance he invented: "Greed a new fragrance by Francesco Vezzoli". The fragrance will be presented to the world from today til the 21st of march at the Gagosian Gallery in Rome. Vezzoli wants to provoke the public with an imaginary fragrance with advertisement and a video commercial replicating the strategies and the aesthetic of a real product.
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